
Substack and the American Novel: On Jarett Kobek’s Oeuvre, and the New World Before Us
Most 21st century novels don’t matter much. They matter, of course, to the people who write them, and to whatever dwindling subset of the wider public still reads them, but, here in America, at least, the majority of folks couldn’t care less. Of course, this sorry state of affairs has been kvetched about and argued over for a good hundred years — one could wallpaper the rooms of every still-aspirant writer in America with the lame-ass Death of the Novel squibs that have cropped up in the last quarter-century alone and still have enough left over to stock their bathroom cabinets with tissue — but the flimsiness of recent arguments can’t really cover the fact that the American novel really is now running on fumes. By this I mean not that there are no good, great, or inventive ones being written — God knows there are — but simply that the American public doesn’t care. No big whoop, I guess. (Did “they” ever care? To how many people does a work of art have to matter to be worthwhile?) But as the novelists I know go hopscotching from one social media platform to another, hoping to build up their audience, hoping to drum up some attention, hoping to do . . . whatever it is we’re doing, say, here on Substack, which platform some (including the editors of this very periodical) seem to believe represents something salvific for writers but towards which I remain, for reasons I will come to, deeply skeptical, I can’t help but think this represents a kind of endgame.